Rebuilding mobile app with 10+ million MAU
Rebuilding mobile app with 10+ million MAU
Product Design
Product Design
Product Design
Design System
Design System
Design System
UX Research
UX Research
UX Research
Team Leadership
Team Leadership
Team Leadership
Mission & Value
Mission & Value
JOB TODAY connects local jobseekers and employers, offering quick job matches within a day. Active in Luxembourg, Spain, UK, company was aiming for US market as well. To expand further, we needed to enhance our interface quality and improve user experience. The app, largely unchanged since its 2015 launch, required a severe update. JOB TODAY aimed to update its brand and UX, focusing on young first-time jobseekers aged 18-24 who are 74% of all our users.
JOB TODAY connects local jobseekers and employers, offering quick job matches within a day. Active in Luxembourg, Spain, UK, company was aiming for US market as well. To expand further, we needed to enhance our interface quality and improve user experience. The app, largely unchanged since its 2015 launch, required a severe update. JOB TODAY aimed to update its brand and UX, focusing on young first-time jobseekers aged 18-24 who are 74% of all our users.
JOB TODAY connects local jobseekers and employers, offering quick job matches within a day. Active in Luxembourg, Spain, UK, company was aiming for US market as well. To expand further, we needed to enhance our interface quality and improve user experience. The app, largely unchanged since its 2015 launch, required a severe update. JOB TODAY aimed to update its brand and UX, focusing on young first-time jobseekers aged 18-24 who are 74% of all our users.
My Role
My Role
Review & Audit UX
It was important to understand key opportunities for improvement and to contribute to the current team backlog with the fresh sight.
Review & Audit UX
It was important to understand key opportunities for improvement and to contribute to the current team backlog with the fresh sight.
Review & Audit UX
It was important to understand key opportunities for improvement and to contribute to the current team backlog with the fresh sight.
Review & Audit UX
It was important to understand key opportunities for improvement and to contribute to the current team backlog with the fresh sight.
Establish the Design System
After market research we decided to create a new, flexible, and aesthetically pleasing design system tailored to our needs, avoiding Material Design.
Establish the Design System
After market research we decided to create a new, flexible, and aesthetically pleasing design system tailored to our needs, avoiding Material Design.
Establish the Design System
After market research we decided to create a new, flexible, and aesthetically pleasing design system tailored to our needs, avoiding Material Design.
Establish the Design System
After market research we decided to create a new, flexible, and aesthetically pleasing design system tailored to our needs, avoiding Material Design.
Extend Design Team
The app had 27 main flows and planned to grow, so the amount of work was tremendous, and we needed more senior designers to leverage that.
Extend Design Team
The app had 27 main flows and planned to grow, so the amount of work was tremendous, and we needed more senior designers to leverage that.
Extend Design Team
The app had 27 main flows and planned to grow, so the amount of work was tremendous, and we needed more senior designers to leverage that.
Extend Design Team
The app had 27 main flows and planned to grow, so the amount of work was tremendous, and we needed more senior designers to leverage that.
Research
Insights
Research
Insights
I collaborated closely with our UX researcher, holding weekly sync meetings. After a month of intensive collaboration, we uncovered and prioritized these key insights about our users.
I collaborated closely with our UX researcher, holding weekly sync meetings. After a month of intensive collaboration, we uncovered and prioritized these key insights about our users.
74%
74%
Of users are Gen Z and aged 18-24
Of users are Gen Z and aged 18-24
"
I spend a significant amount of time browsing for jobs and submitting applications. Too tedious.
"
Helen Stanford, Blogger
"
I spend a significant amount of time browsing for jobs and submitting applications. Too tedious.
"
Helen Stanford, Blogger
"
I spend a significant amount of time browsing for jobs and submitting applications. Too tedious.
"
Helen Stanford, Blogger
"
I spend a significant amount of time browsing for jobs and submitting applications. Too tedious.
"
Helen Stanford, Blogger
"
It would be great if account and CV setup could be easier and if i could have multiple CVs as well
"
Adam Smith, Barista
"
It would be great if account and CV setup could be easier and if i could have multiple CVs as well
"
Adam Smith, Barista
"
It would be great if account and CV setup could be easier and if i could have multiple CVs as well
"
Adam Smith, Barista
"
It would be great if account and CV setup could be easier and if i could have multiple CVs as well
"
Adam Smith, Barista
"
Job search is pretty time consuming and not always responsive, I need more filters
"
Rebecca Williams, Wairess
"
Job search is pretty time consuming and not always responsive, I need more filters
"
Rebecca Williams, Wairess
"
Job search is pretty time consuming and not always responsive, I need more filters
"
Rebecca Williams, Wairess
"
Job search is pretty time consuming and not always responsive, I need more filters
"
Rebecca Williams, Wairess
We collected insights from 12 respondents and built 38 hypothesis based on them
We collected insights from 12 respondents and built 38 hypothesis based on them
Key Hypothesis
Key Hypothesis
If we make job finding easier and simplify the app we can save time for job seekers and build trust
If we make job finding easier and simplify the app we can save time for job seekers and build trust
The Process
The Process
It’s never linear, it’s chaotic, but generally it can contain these steps. In this big redesign almost all steps were needed.
It’s never linear, it’s chaotic, but generally it can contain these steps. In this big redesign almost all steps were needed.
Discovery & Market Research
We collect our observations from UX researchers and gather insights. Then they go to backlog or the task is created. Any team member can contribute into the backlog. Focus on the OKR.
Discovery & Market Research
We collect our observations from UX researchers and gather insights. Then they go to backlog or the task is created. Any team member can contribute into the backlog. Focus on the OKR.
Stage 1
Discovery & Market Research
We collect our observations from UX researchers and gather insights. Then they go to backlog or the task is created. Any team member can contribute into the backlog. Focus on the OKR.
Discovery & Market Research
We collect our observations from UX researchers and gather insights. Then they go to backlog or the task is created. Any team member can contribute into the backlog. Focus on the OKR.
Task Acceptance & Planning
PM fills in the requirements, business goals and the desired outcome, then assigns task to according designer. The designer checks the task and sets up a kick-off meeting if there are questions. Focus on the OKR.
Task Acceptance & Planning
PM fills in the requirements, business goals and the desired outcome, then assigns task to according designer. The designer checks the task and sets up a kick-off meeting if there are questions. Focus on the OKR.
Stage 2
Task Acceptance & Planning
PM fills in the requirements, business goals and the desired outcome, then assigns task to according designer. The designer checks the task and sets up a kick-off meeting if there are questions. Focus on the OKR.
Task Acceptance & Planning
PM fills in the requirements, business goals and the desired outcome, then assigns task to according designer. The designer checks the task and sets up a kick-off meeting if there are questions. Focus on the OKR.
Synching with UXR or Own Research
If the task potentially has some dark corners or undiscovered hypothesis, it is encouraged to check it with the UX researcher prior going too deep into the execution.
Synching with UXR or Own Research
If the task potentially has some dark corners or undiscovered hypothesis, it is encouraged to check it with the UX researcher prior going too deep into the execution.
Stage 3
Synching with UXR or Own Research
If the task potentially has some dark corners or undiscovered hypothesis, it is encouraged to check it with the UX researcher prior going too deep into the execution.
Synching with UXR or Own Research
If the task potentially has some dark corners or undiscovered hypothesis, it is encouraged to check it with the UX researcher prior going too deep into the execution.
High Fidelity Design
Using our new DS, we can quickly set up various flows and prototypes. Designer creates a few versions of the design - one for closest release (Release Design) and North Star design (no legacy elements used).
High Fidelity Design
Using our new DS, we can quickly set up various flows and prototypes. Designer creates a few versions of the design - one for closest release (Release Design) and North Star design (no legacy elements used).
Stage 4
High Fidelity Design
Using our new DS, we can quickly set up various flows and prototypes. Designer creates a few versions of the design - one for closest release (Release Design) and North Star design (no legacy elements used).
High Fidelity Design
Using our new DS, we can quickly set up various flows and prototypes. Designer creates a few versions of the design - one for closest release (Release Design) and North Star design (no legacy elements used).
Design Critique Sessions
Cross-functional meeting(s) with the UX researcher, PM(s), developers (can be separate). We check and exchange ideas on how the mockups can be even better on these meetings. Comment on texts and hidden usability issues.
Design Critique Sessions
Cross-functional meeting(s) with the UX researcher, PM(s), developers (can be separate). We check and exchange ideas on how the mockups can be even better on these meetings. Comment on texts and hidden usability issues.
Stage 5
Design Critique Sessions
Cross-functional meeting(s) with the UX researcher, PM(s), developers (can be separate). We check and exchange ideas on how the mockups can be even better on these meetings. Comment on texts and hidden usability issues.
Design Critique Sessions
Cross-functional meeting(s) with the UX researcher, PM(s), developers (can be separate). We check and exchange ideas on how the mockups can be even better on these meetings. Comment on texts and hidden usability issues.
PM Acceptance
Once the designer has fixed all feedback points and is sure in his solution(s), he should show it to the PM and the devs and gather their feedback. It won’t be strict for execution as the designer always has the last word.
PM Acceptance
Once the designer has fixed all feedback points and is sure in his solution(s), he should show it to the PM and the devs and gather their feedback. It won’t be strict for execution as the designer always has the last word.
Stage 6
PM Acceptance
Once the designer has fixed all feedback points and is sure in his solution(s), he should show it to the PM and the devs and gather their feedback. It won’t be strict for execution as the designer always has the last word.
PM Acceptance
Once the designer has fixed all feedback points and is sure in his solution(s), he should show it to the PM and the devs and gather their feedback. It won’t be strict for execution as the designer always has the last word.
Usability Tests
Optional activity if the time allows us. We bring close to reality prototypes and check hypothesis. Or it can be quick survey or other UX research method.
Usability Tests
Optional activity if the time allows us. We bring close to reality prototypes and check hypothesis. Or it can be quick survey or other UX research method.
Stage 7
Usability Tests
Optional activity if the time allows us. We bring close to reality prototypes and check hypothesis. Or it can be quick survey or other UX research method.
Usability Tests
Optional activity if the time allows us. We bring close to reality prototypes and check hypothesis. Or it can be quick survey or other UX research method.
Developers Handoff
Making sure the developers will be able to code everything as designed and agreed. Adding missed states or simplification of design is possible here.
Developers Handoff
Making sure the developers will be able to code everything as designed and agreed. Adding missed states or simplification of design is possible here.
Stage 8
Developers Handoff
Making sure the developers will be able to code everything as designed and agreed. Adding missed states or simplification of design is possible here.
Developers Handoff
Making sure the developers will be able to code everything as designed and agreed. Adding missed states or simplification of design is possible here.
Design Review & QA
Very important stage, everything needs to be in accordance with the design as its the source of truth for us. Creating bugs, tasks and documentation for developers.
Design Review & QA
Very important stage, everything needs to be in accordance with the design as its the source of truth for us. Creating bugs, tasks and documentation for developers.
Stage 9
Design Review & QA
Very important stage, everything needs to be in accordance with the design as its the source of truth for us. Creating bugs, tasks and documentation for developers.
Design Review & QA
Very important stage, everything needs to be in accordance with the design as its the source of truth for us. Creating bugs, tasks and documentation for developers.
Measuring Results
We check the influence on key metrics and plan what to do next
Measuring Results
We check the influence on key metrics and plan what to do next
Stage 10
Measuring Results
We check the influence on key metrics and plan what to do next
Measuring Results
We check the influence on key metrics and plan what to do next
Brand
Identity
Brand
Identity
Job Today's corporate identity takes a minimalist approach with regards to the design appeal of the brands. The bright red complements white and black and gives a timeless yet contemporary and refreshing design, communicating leadership, vibrancy, expansion and originality. The simple logo construction gives a feeling of order and simplicity which are important in the field of job hunting. The various colors in the design enable the extension of the brand to different media without losing consistency.
Job Today's corporate identity takes a minimalist approach with regards to the design appeal of the brands. The bright red complements white and black and gives a timeless yet contemporary and refreshing design, communicating leadership, vibrancy, expansion and originality. The simple logo construction gives a feeling of order and simplicity which are important in the field of job hunting. The various colors in the design enable the extension of the brand to different media without losing consistency.
Job Today's corporate identity takes a minimalist approach with regards to the design appeal of the brands. The bright red complements white and black and gives a timeless yet contemporary and refreshing design, communicating leadership, vibrancy, expansion and originality.
The simple logo construction gives a feeling of order and simplicity which are important in the field of job hunting. The various colors in the design enable the extension of the brand to different media without losing consistency.
The simple logo construction gives a feeling of order and simplicity which are important in the field of job hunting. The various colors in the design enable the extension of the brand to different media without losing consistency.
Screens
Updates
Screens
Updates
Over the course of a year, we intended to complete our step-by-step redesign, measuring the impact of each iteration. Here are the final results.
Over the course of a year, we intended to complete our step-by-step redesign, measuring the impact of each iteration. Here are the final results.
Home
Home
The old screen was cluttered with unnecessary elements and felt overloaded. User surveys shoved that the data presented on the screen doesn’t reflect the most needed essences there. Here's how we iteratively improved it:
The old screen was cluttered with unnecessary elements and felt overloaded. User surveys shoved that the data presented on the screen doesn’t reflect the most needed essences there. Here's how we iteratively improved it:
Stories
Stories
We introduced stories to add more personalised experience for thr user. They are dynamic and adapt to the user preferences and content he interacts with.
Personalised stories and filters establish our tone of communication and provides some care for the user.
It also enables to use more rich visuals, forming new visual language.
We introduced stories to add more personalised experience for thr user. They are dynamic and adapt to the user preferences and content he interacts with.
Personalised stories and filters establish our tone of communication and provides some care for the user.
It also enables to use more rich visuals, forming new visual language.
Optimized Job Cards
Optimized Job Cards
Less emphasis on the image, more on job description and skills. Key info is more visible. Added avatars of recruiters and time posted. Distance to location is also added.
Less emphasis on the image, more on job description and skills. Key info is more visible. Added avatars of recruiters and time posted. Distance to location is also added.
Chats
Chats
We replaced traditional job applications with chats - a novel approach in our industry. This feature aims to foster a sense of community among jobseekers, encouraging direct communication and mutual support. We've also committed to ensuring each candidate receives feedback within 24 hours of initiating a chat
We replaced traditional job applications with chats - a novel approach in our industry. This feature aims to foster a sense of community among jobseekers, encouraging direct communication and mutual support. We've also committed to ensuring each candidate receives feedback within 24 hours of initiating a chat
Profile
Profile
This key area of the customer journey map previously lacked functionality and overwhelmed users with excessive form-filling and incomplete guidance.
This key area of the customer journey map previously lacked functionality and overwhelmed users with excessive form-filling and incomplete guidance.
Multiple CV's
When users can't find suitable jobs on the home page, they need an effective search page that offers suggestions even without input. This approach anticipates users' needs and saves their effort.
Completeness & Activity Indicators
Completeness & Activity Indicators
Users can now track their profile's completeness, encouraging them to provide more information. Fully completed profiles receive higher engagement levels.
Users can now track their profile's completeness, encouraging them to provide more information. Fully completed profiles receive higher engagement levels.
Search
Search
When users can't find suitable jobs on the home page, they need an effective search page that offers suggestions even without input. This approach anticipates users' needs and saves their effort.
When users can't find suitable jobs on the home page, they need an effective search page that offers suggestions even without input. This approach anticipates users' needs and saves their effort.
Popular Categories & Jobs
Popular Categories & Jobs
The most sought-after positions, based on engagement levels, presented in a compact layout for easy scanning.
The most sought-after positions, based on engagement levels, presented in a compact layout for easy scanning.
Filters
Filters
Added advanced filtering options to help users quickly find job listings that match their criteria, enhancing the overall search experience.
Added advanced filtering options to help users quickly find job listings that match their criteria, enhancing the overall search experience.
By providing more granular control over search parameters, we've empowered users to find exactly what they're looking for, saving time and reducing frustration.
By providing more granular control over search parameters, we've empowered users to find exactly what they're looking for, saving time and reducing frustration.
CV & Job Details
CV & Job Details
Extensive user research was conducted to optimize the content on these screens, allowing users to quickly scan the most crucial information. This approach demonstrates our commitment to valuing both jobseekers' and employers' time.
Extensive user research was conducted to optimize the content on these screens, allowing users to quickly scan the most crucial information. This approach demonstrates our commitment to valuing both jobseekers' and employers' time.
Company Info & Reviews
Company Info & Reviews
Company information widget now attached to the card for easier discovery. Company ratings and reviews introduced to enhance trust and transparency.
Company information widget now attached to the card for easier discovery. Company ratings and reviews introduced to enhance trust and transparency.
Challenges We Faced
Challenges We Faced
Prioritizing Resources
Prioritizing between routine but important updates, visual consistency improvements, and introducing a design system with new components.
Prioritizing Resources
Prioritizing between routine but important updates, visual consistency improvements, and introducing a design system with new components.
Prioritizing Resources
Prioritizing between routine but important updates, visual consistency improvements, and introducing a design system with new components.
Prioritizing Resources
Prioritizing between routine but important updates, visual consistency improvements, and introducing a design system with new components.
Prioritizing Resources
Prioritizing between routine but important updates, visual consistency improvements, and introducing a design system with new components.
Lack of Success Criteria
For some tasks it was hard to define success, and the influence on the business.
Lack of Success Criteria
For some tasks it was hard to define success, and the influence on the business.
Lack of Success Criteria
For some tasks it was hard to define success, and the influence on the business.
Lack of Success Criteria
For some tasks it was hard to define success, and the influence on the business.
Lack of Success Criteria
For some tasks it was hard to define success, and the influence on the business.
Difficulties With New Streams
As we were growing, new strams appeared and sometimes their functions seemed to be overlapping.
Difficulties With New Streams
As we were growing, new strams appeared and sometimes their functions seemed to be overlapping.
Difficulties With New Streams
As we were growing, new strams appeared and sometimes their functions seemed to be overlapping.
Difficulties With New Streams
As we were growing, new strams appeared and sometimes their functions seemed to be overlapping.
Difficulties With New Streams
As we were growing, new strams appeared and sometimes their functions seemed to be overlapping.
Results
Results
Our team's efforts, including those of the design department, led to remarkable outcomes! Through brand repositioning, adding personalization, implementing an advanced recommendation algorithm, and enhancing UX and interface quality by addressing critical issues, we significantly improved user satisfaction and usability metrics.
Our team's efforts, including those of the design department, led to remarkable outcomes! Through brand repositioning, adding personalization, implementing an advanced recommendation algorithm, and enhancing UX and interface quality by addressing critical issues, we significantly improved user satisfaction and usability metrics.
250
250
250
New components in Design System
New components in Design System
Key Insight
Key Insight
Embrace ownership and adopt a more proactive, confident approach.
Embrace ownership and adopt a more proactive, confident approach.
Embrace ownership and adopt a more proactive, confident approach.
Thanks for watching!
Thanks for watching!
More Cases
More Cases
More Cases
Are you a startup or product company? I am looking for strong teams and cool projects!
Are you a startup or product company? I am looking for strong teams and cool projects!
Are you a startup or product company? I am looking for strong teams and cool projects!
Are you a startup or product company? I am looking for strong teams and cool projects!
Are you a startup or product company? I am looking for strong teams and cool projects!
Customer Journey Mapping
To better understand exact poins of issues we always keep this document updated
Jobseeker
Awareness
Consideration
Application
Interview
After Interview
Actions
Filling profile and CV info
Browse through job listings
Search for jobs based on keywords and location and salary
Read job descriptions to understand requirements
Check company reviews and ratings
Shortlist suitable job openings
Research about the company culture and work environment
Check for employee benefits and perks
Assess the commute time and distance
Submit job application with resume and cover letter
Follow up with recruiters about application status
Prepare for screening calls and interviews
Negotiate salary and benefits
Attend in-person or virtual interviews
Ask questions about the company and role
Ask questions about the company and role
Accepts or rejects job offers
Mindsets
Showcase professional experience and skills
Better job prospects, higher salary
Career growth opportunities
Work-life balance
Limited job openings, lack of suitable job opportunities
Competitive salary and benefits
Opportunities for career growth
Ambiguity in job requirements
Work near home is a priority
Rejection from potential employers
Unresponsiveness from recruiters
Unpredictable interview questions
Ambiguity in job requirements
Vague descriptoons
Positive interview experience
Opportunities for career growth
Opportunities for career growth
Finding a dream job
Pain Points
No ability to create multiple CVs
Tedious CV creation patterns
Much jobs are expired
Confusing job descriptions
Not enough filters, no map view
Can’t see the distance to job location
Lack of guidance in the job search process
Time-consuming job search
Limited job opportunities
Lack of clarity on job requirements
Unavailability of company information
Unavailability of distance info
Lack of clarity on job responsibilities
Lengthy and complicated application process, lack of communication
Time-consuming pre-employment assessments
Difficulty in negotiating salaries and benefits
Unpredictable interview format
Difficulty in negotiating salaries and benefits
Difficulty in negotiating salaries and benefits
No trasparency in final decisions made
Opportunities
Import CV and/or use templates
Comprehensive job descriptions
Advanced search filters
Show distance to location
Helping videos, stories and content in top section
Better recomendations algorythm to offer only best jobs
Saved Jobs section
Redesigned Job Cards, Detailed company profiles
Personalized communication with recruiters
Map View and distance to workplace specified in app
Streamlined and intuitive application process
Automated interview scheduling
Interview preparation resources
Customizable job offer packages
Simplified decision-making process
Interview practice resources
Interview practice resources
Ask recruiters to specify the candidates who were actually hired
Jobseeker
Awareness
Consideration
Application
Interview
After Interview
Actions
Filling profile and CV info
Browse through job listings
Search for jobs based on keywords and location and salary
Read job descriptions to understand requirements
Check company reviews and ratings
Shortlist suitable job openings
Research about the company culture and work environment
Check for employee benefits and perks
Assess the commute time and distance
Submit job application with resume and cover letter
Follow up with recruiters about application status
Prepare for screening calls and interviews
Negotiate salary and benefits
Attend in-person or virtual interviews
Ask questions about the company and role
Ask questions about the company and role
Accepts or rejects job offers
Mindsets
Showcase professional experience and skills
Better job prospects, higher salary
Career growth opportunities
Work-life balance
Limited job openings, lack of suitable job opportunities
Competitive salary and benefits
Opportunities for career growth
Ambiguity in job requirements
Work near home is a priority
Rejection from potential employers
Unresponsiveness from recruiters
Unpredictable interview questions
Ambiguity in job requirements
Vague descriptoons
Positive interview experience
Opportunities for career growth
Opportunities for career growth
Finding a dream job
Pain Points
No ability to create multiple CVs
Tedious CV creation patterns
Much jobs are expired
Confusing job descriptions
Not enough filters, no map view
Can’t see the distance to job location
Lack of guidance in the job search process
Time-consuming job search
Limited job opportunities
Lack of clarity on job requirements
Unavailability of company information
Unavailability of distance info
Lack of clarity on job responsibilities
Lengthy and complicated application process, lack of communication
Time-consuming pre-employment assessments
Difficulty in negotiating salaries and benefits
Unpredictable interview format
Difficulty in negotiating salaries and benefits
Difficulty in negotiating salaries and benefits
No trasparency in final decisions made
Opportunities
Import CV and/or use templates
Comprehensive job descriptions
Advanced search filters
Show distance to location
Helping videos, stories and content in top section
Better recomendations algorythm to offer only best jobs
Saved Jobs section
Redesigned Job Cards, Detailed company profiles
Personalized communication with recruiters
Map View and distance to workplace specified in app
Streamlined and intuitive application process
Automated interview scheduling
Interview preparation resources
Customizable job offer packages
Simplified decision-making process
Interview practice resources
Interview practice resources
Ask recruiters to specify the candidates who were actually hired
Rebuilding mobile app with 10+ million MAU
Mission & Value
JOB TODAY connects local jobseekers and employers, offering quick job matches within a day. Active in Luxembourg, Spain, UK, company was aiming for US market as well.
To expand further, we needed to enhance our interface quality and improve user experience. The app, largely unchanged since its 2015 launch, required a severe update.
JOB TODAY aimed to update its brand and UX, focusing on young first-time jobseekers aged 18-24 who are 74% of all our users.
Review & Audit UX
It was important to understand key opportunities for improvement and to contribute to the current team backlog with the fresh sight.
Review & Audit UX
It was important to understand key opportunities for improvement and to contribute to the current team backlog with the fresh sight.
Extend Design Team
The app had 27 main flows and planned to grow, so the amount of work was tremendous, and we needed more senior designers to leverage that.
Extend Design Team
The app had 27 main flows and planned to grow, so the amount of work was tremendous, and we needed more senior designers to leverage that.
Establish the Design System
After market research we decided to create a new, flexible, and aesthetically pleasing design system tailored to our needs, avoiding Material Design.
Establish the Design System
After market research we decided to create a new, flexible, and aesthetically pleasing design system tailored to our needs, avoiding Material Design.
My Role
I joined as a Senior Product Designer, but in half a year we brought 2 new designers and I became their Lead.
So i applied, what’s next? Will anybody respond to me? Chats could work better as it gives more transparency in the communication
Waiter
So i applied, what’s next? Will anybody respond to me? Chats could work better as it gives more transparency in the communication
Waiter
Too much messages to read, no ability to sort folders
Student
Too much messages to read, no ability to sort folders
Student
I deleted the app because was lost in navigation, everything is pretty cluttered and search didn’t do its job well
Hostess
I deleted the app because was lost in navigation, everything is pretty cluttered and search didn’t do its job well
Hostess
Pretty much irrelevant jobs, some of them are even not actual, i wish i could report such jobs
Student
Pretty much irrelevant jobs, some of them are even not actual, i wish i could report such jobs
Student
Job info is not always informative enough and has some vague descriptioms
Barista
Job info is not always informative enough and has some vague descriptioms
Barista
I need a job really close to my home - could i see distance to the workplace?
Shift Leader
I need a job really close to my home - could i see distance to the workplace?
Shift Leader
Research Insights
I collaborated closely with our UX researcher, holding weekly sync meetings. After a month of intensive collaboration, we uncovered and prioritized these key insights:
74%
Of users are Gen Z (aged 18-24)
Key Hypothesis
If we make job finding easier and simplify the app we can increase JS engagement and trust
Main OKR’s
Increase App Store Rating to 4.5 and Above
If we simplify the home screen and provide better profile based jobs, the users will find jobs easier and will give higher app scores
Increase MAU by 10%
Refreshing the UI/UX will lead to easier navigation, better user feedback and bigger conversion rates
Build Trust in Community
Introducing chats instead of applications will make jobseekers feel more comfortable and will make hiring process more transparent
Search to Chats CR +10%
If we make search easier and more relevant, users will be more engaged and will initiate chats more often
Key Insight
Embrace ownership and adopt a more proactive, confident approach.
The Process
It’s never linear, it’s chaotic, but generally it can contain these steps. In this big redesign almost all steps were needed.
Discovery & Market Research
We collect our observations from UX researchers and gather insights. Then they go to backlog or the task is created. Any team member can contribute into the backlog. Focus on the OKR.
Stage 1
Discovery & Market Research
We collect our observations from UX researchers and gather insights. Then they go to backlog or the task is created. Any team member can contribute into the backlog. Focus on the OKR.
Stage 1
Task Acceptance & Planning
PM fills in the requirements, business goals and the desired outcome, then assigns task to according designer. The designer checks the task and sets up a kick-off meeting if there are questions. Focus on the OKR.
Stage 1
Task Acceptance & Planning
PM fills in the requirements, business goals and the desired outcome, then assigns task to according designer. The designer checks the task and sets up a kick-off meeting if there are questions. Focus on the OKR.
Stage 1
Synching with UXR or Own Research
If the task potentially has some dark corners or undiscovered hypothesis, it is encouraged to check it with the UX researcher prior going too deep into the execution.
Stage 1
Synching with UXR or Own Research
If the task potentially has some dark corners or undiscovered hypothesis, it is encouraged to check it with the UX researcher prior going too deep into the execution.
Stage 1
High Fidelity Design
Using our new DS, we can quickly set up various flows and prototypes. Designer creates a few versions of the design - one for closest release (Release Design) and North Star design (no legacy elements used).
Stage 1
High Fidelity Design
Using our new DS, we can quickly set up various flows and prototypes. Designer creates a few versions of the design - one for closest release (Release Design) and North Star design (no legacy elements used).
Stage 1
Design Critique Sessions
Cross-functional meeting(s) with the UX researcher, PM(s), developers (can be separate). We check and exchange ideas on how the mockups can be even better on these meetings. Comment on texts and hidden usability issues.
Stage 1
Design Critique Sessions
Cross-functional meeting(s) with the UX researcher, PM(s), developers (can be separate). We check and exchange ideas on how the mockups can be even better on these meetings. Comment on texts and hidden usability issues.
Stage 1
PM Acceptance
Once the designer has fixed all feedback points and is sure in his solution(s), he should show it to the PM and the devs and gather their feedback. It won’t be strict for execution as the designer always has the last word.
Stage 1
PM Acceptance
Once the designer has fixed all feedback points and is sure in his solution(s), he should show it to the PM and the devs and gather their feedback. It won’t be strict for execution as the designer always has the last word.
Stage 1
Usability Tests
Optional activity if the time allows us. We bring close to reality prototypes and check hypothesis. Or it can be quick survey or other UX research method.
Stage 1
Usability Tests
Optional activity if the time allows us. We bring close to reality prototypes and check hypothesis. Or it can be quick survey or other UX research method.
Stage 1
Developers Handoff
Making sure the developers will be able to code everything as designed and agreed. Adding missed states or simplification of design is possible here.
Stage 1
Developers Handoff
Making sure the developers will be able to code everything as designed and agreed. Adding missed states or simplification of design is possible here.
Stage 1
Design Review & QA
Very important stage, everything needs to be in accordance with the design as its the source of truth for us. Creating bugs, tasks and documentation for developers.
Stage 1
Design Review & QA
Very important stage, everything needs to be in accordance with the design as its the source of truth for us. Creating bugs, tasks and documentation for developers.
Stage 1
Measuring Results
We check the influence on key metrics and plan what to do next
Stage 1
Measuring Results
We check the influence on key metrics and plan what to do next
Stage 1
Screens
Updates
Main Screen
The old screen was cluttered with unnecessary elements and felt overloaded. User surveys shoved that the data presented on the screen doesn’t reflect the most needed essences there. Here's how we iteratively improved it:
Enhanced Personalization
Users can now favorite jobs, creating a personalized list of their most interesting opportunities. Stories featuring useful content and quick filters proved popular, with high open rates.
Content Visibility
New thumbnails with "new" and "seen" tags help users easily distinguish between fresh and viewed content, enhancing navigation.
Main Screen
The old screen was cluttered with unnecessary elements and felt overloaded. User surveys shoved that the data presented on the screen doesn’t reflect the most needed essences there. Here's how we iteratively improved it:
Enhanced Personalization
Users can now favorite jobs, creating a personalized list of their most interesting opportunities. Stories featuring useful content and quick filters proved popular, with high open rates.
Content Visibility
New thumbnails with "new" and "seen" tags help users easily distinguish between fresh and viewed content, enhancing navigation.
Chats
We replaced traditional job applications with chats - a novel approach in our industry. This feature aims to foster a sense of community among jobseekers, encouraging direct communication and mutual support. We've also committed to ensuring each candidate receives feedback within 24 hours of initiating a chat
Transparency
Message read status is now visible, mimicking modern messaging apps. User online status is displayed.
Search
We added search functionality and filters to help users locate specific chats more easily.
Chats
We replaced traditional job applications with chats - a novel approach in our industry. This feature aims to foster a sense of community among jobseekers, encouraging direct communication and mutual support. We've also committed to ensuring each candidate receives feedback within 24 hours of initiating a chat
Transparency
Message read status is now visible, mimicking modern messaging apps. User online status is displayed.
Search
We added search functionality and filters to help users locate specific chats more easily.
Profile
This key area of the customer journey map previously lacked functionality and overwhelmed users with excessive form-filling and incomplete guidance.
Enhanced CV Structure
We streamlined the CV by removing unnecessary fields and adding descriptions for each section. We also incorporated icons for main information labels to improve navigation.
Profile Video
Users can now differentiate themselves by adding a video showcasing their skills and interests, effectively telling their story to potential employers. Profiles with videos receive 30% more chat invites.
Content Visibility
New thumbnails with "new" and "seen" tags help users easily distinguish between fresh and viewed content, enhancing navigation.
Profile
This key area of the customer journey map previously lacked functionality and overwhelmed users with excessive form-filling and incomplete guidance.
Enhanced CV Structure
We streamlined the CV by removing unnecessary fields and adding descriptions for each section. We also incorporated icons for main information labels to improve navigation.
Profile Video
Users can now differentiate themselves by adding a video showcasing their skills and interests, effectively telling their story to potential employers. Profiles with videos receive 30% more chat invites.
Content Visibility
New thumbnails with "new" and "seen" tags help users easily distinguish between fresh and viewed content, enhancing navigation.
Search
When users can't find suitable jobs on the home page, they need an effective search page that offers suggestions even without input. This approach anticipates users' needs and saves their effort.
Popular Categories
These showcase what the community is seeking most.
Popular Jobs
The most sought-after positions, based on engagement levels, presented in a compact layout for easy scanning.
Mode Switcher
A map view easily accessible with a single tap at the bottom of the screen.
Search
When users can't find suitable jobs on the home page, they need an effective search page that offers suggestions even without input. This approach anticipates users' needs and saves their effort.
Popular Categories
These showcase what the community is seeking most.
Popular Jobs
The most sought-after positions, based on engagement levels, presented in a compact layout for easy scanning.
Mode Switcher
A map view easily accessible with a single tap at the bottom of the screen.
Filters
Added advanced filtering options to help users quickly find job listings that match their criteria, enhancing the overall search experience.
Advanced Filters
Allow users to refine their job search based on factors such as salary range, location, job type, and experience level.
Popular Jobs
The most sought-after positions, based on engagement levels, presented in a compact layout for easy scanning.
Filters
Added advanced filtering options to help users quickly find job listings that match their criteria, enhancing the overall search experience.
Advanced Filters
Allow users to refine their job search based on factors such as salary range, location, job type, and experience level.
Popular Jobs
The most sought-after positions, based on engagement levels, presented in a compact layout for easy scanning.
CV & Job Details
Extensive user research was conducted to optimize the content on these screens, allowing users to quickly scan the most crucial information. This approach demonstrates our commitment to valuing both jobseekers' and employers' time.
Layout Structure
More structured layout with the most important information (based on surveys) at the top.
Company Widget
Company information widget now attached to the card for easier discovery.
CV & Job Details
Extensive user research was conducted to optimize the content on these screens, allowing users to quickly scan the most crucial information. This approach demonstrates our commitment to valuing both jobseekers' and employers' time.
Layout Structure
More structured layout with the most important information (based on surveys) at the top.
Company Widget
Company information widget now attached to the card for easier discovery.
Challenges We Faced
Lack of Success Criteria
For some tasks it was hard to define success, and the influence on the business.
Lack of Success Criteria
For some tasks it was hard to define success, and the influence on the business.
Difficulties With New Streams
As we were growing, new strams appeared and sometimes their functions eemed to be overlapping.
Difficulties With New Streams
As we were growing, new strams appeared and sometimes their functions eemed to be overlapping.
Prioritizing Resources
Prioritizing between routine but important updates, visual consistency improvements, and introducing a design system with new components.
Prioritizing Resources
Prioritizing between routine but important updates, visual consistency improvements, and introducing a design system with new components.
General Results
Our team's efforts, including those of the design department, led to remarkable outcomes! Through brand repositioning, adding personalization, implementing an advanced recommendation algorithm, and enhancing UX and interface quality by addressing critical issues, we significantly improved user satisfaction and usability metrics.
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